Gen Z · 1997–2012 · Shopping de-influencing
De-influencing
Discouraging people from buying overhyped, unnecessary or poor-value products.
IN PLAIN ENGLISH“Telling people not to buy”
ALSO SEARCHED ASdeinfluencing
THE VIBEExpressive, contextual, playful
USE IT INConversation, captions, group chats
USE IT LIKE THIS
“She de-influenced me from the viral blender.”
WORD ORIGIN
Popularized through social media, music, memes and everyday youth speech.