Gen Z · 1997–2012 · Dating hard launch
Hard launch
Publicly and clearly announcing a relationship, often with a full photo or name.
IN PLAIN ENGLISH“Official relationship reveal”
ALSO SEARCHED AShard launching
THE VIBEExpressive, contextual, playful
USE IT INConversation, captions, group chats
USE IT LIKE THIS
“They hard-launched with a holiday album.”
WORD ORIGIN
Popularized through social media, music, memes and everyday youth speech.