Gen Z · 1997–2012 · Dating soft launch
Soft launch
Hinting at a relationship online without fully revealing or naming the partner.
IN PLAIN ENGLISH“Subtle relationship reveal”
ALSO SEARCHED ASsoft launching
THE VIBEExpressive, contextual, playful
USE IT INConversation, captions, group chats
USE IT LIKE THIS
“The second coffee cup was a soft launch.”
WORD ORIGIN
Popularized through social media, music, memes and everyday youth speech.