Millennials · 1981–1996 · Friendship squad goals
Squad goals
An aspirational standard for a group of friends.
IN PLAIN ENGLISH“The ideal friend group”
THE VIBEInternet-native, expressive and self-aware
USE IT INSocial media, texting and 2000s–2010s culture
USE IT LIKE THIS
“Their reunion photos are squad goals.”
WORD ORIGIN
Popularized through 2000s–2010s texting, social media, fandom and internet culture.